Tabla de Contenidos: “…Students' Ready Reckoner -- Review Questions -- Chapter 4: Consumer Behaviour: Knowing the Unknown -- 4.1 Answering Bunch of 'Wh' Questions -- 4.2 Consumer Behaviour: Meaning -- 4.3 Factors Influencing Consumer Behaviour -- 4.3.1 Cultural Factors -- 4.3.2 Social Factors -- 4.3.3 Personal Factors -- 4.3.4 Psychological Factors -- 4.4 Patterns of Buying Behaviour -- 4.5 Buying Roles -- 4.6 Consumers' Decision-Making Process -- Summary -- Key Words -- Students' Ready Reckoner -- Review Questions -- Chapter 5: Marketing Mix: Blending with Marketing Flavour -- 5.1 Influencing Consumers' Demand -- 5.2 Marketing Mix: Concept -- 5.3 Elements of Marketing Mix -- 5.3.1 Product -- 5.3.2 Price -- 5.3.3 Place -- 5.3.4 Promotion -- 5.4 4Cs of Marketing -- 5.4.1 Customer Solution -- 5.4.2 Customer Cost -- 5.4.3 Convenience -- 5.4.4 Communication -- Summary -- Key Words -- Students' Ready Reckoner -- Review Questions -- Chapter 6: Product Management: Going Beyond Tangibility -- 6.1 Selling the Concept, not the Content -- 6.2 Product: Meaning -- 6.3 Product Planning -- 6.3.1 Classification of Products -- 6.3.2 Product Levels -- 6.3.3 Product Mix -- 6.3.4 Product Policy -- 6.3.5 Product Portfolio -- 6.4 Product Line Decisions -- 6.4.1 Product Line Length -- 6.4.2 Product Line Modernization -- 6.4.3 Product Line Featuring and Line Pruning -- 6.5 Product Differentiation -- 6.5.1 Product Differentiation: Concept -- 6.5.2 Product Differentiation: Methods -- 6.5.3 Guidelines for Effective Differentiation -- 6.5.4 Degree of Differentiation -- 6.6 Product-Related Strategies -- 6.6.1 Branding -- 6.6.2 Packaging -- 6.6.3 Labelling -- 6.7 New Product -- 6.7.1 Meaning of New Product -- 6.7.2 Stages of New-Product Development -- 6.7.3 Reasons for Failure of a New Product -- 6.8 Product Adoption -- 6.9 Product Life Cycle -- 6.9.1 Concept of Product Life Cycle…”

“…Explores the role of the media in the Rwandan genocide -- within the country and beyond…”

“…Information about advanced techniques-beyond those learned in introductory computer graphics texts-is not as easy to come by as inexpensive hardware. …”

“…"Move beyond concrete and highly coupled thinking as you learn a new approach for building long-lived and evolvable systems. …”

“…"This course goes beyond Photoshop as a photography tool and engages your creativity with off-the-wall techniques for creating astounding effects right from scratch."…”

“…"This course goes beyond Photoshop as a photography tool and engages your creativity with off-the-wall techniques for creating astounding effects right from scratch."…”

“…The eleven contributions in this book address the history of contacts and exchanges in the Bronze and Iron Ages within West Asia, extending far beyond the boundaries of the previously defined contact zone of the 'Ancient Near East'…”