Table of Contents: “…Chapter 9 Stories that work for your personal brand -- SEA your brand -- Strategy -- Evolution -- Authenticity -- It takes three -- Make your stories work -- Chapter 10 Stories that work for coaching -- Make your stories work -- Chapter 11 Stories that work for job interviews -- Moving with the times -- How stories help -- Make your stories work -- Chapter 12 Stories that work for newsletters and blogs -- Make your stories work -- PART III Storytelling case studies -- Chapter 13 Australia Post Case Study -- The challenge -- The opportunity -- The process -- The outcome -- Make your stories work -- Chapter 14 Bupa Case Study -- The challenge -- The opportunity -- The process -- The outcome -- Make your stories work -- Chapter 15 Spark case study -- The challenge -- The opportunity -- The process -- The outcome -- Make your stories work -- Conclusion -- Secrets to make your stories work -- Embrace vulnerability -- Keep it succinct -- Use humour wisely -- Be prepared -- Have a variety -- Next steps -- Index -- Connect and share -- EULA…”

“…Morace gives you an inside look at how Chubb Insurance, McAfee, EMC, T-Mobile, Bupa, SolarWinds, UBS, Alcatel-Lucent, Genentech, and others have applied his methods. …”

“…Morace gives you an inside look at how Chubb Insurance, McAfee, EMC, T-Mobile, Bupa, SolarWinds, UBS, Alcatel-Lucent, Genentech, and others have applied his methods. …”