Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Book 1 The Social Media Mix -- Chapter 1 Making the Business Case for Social Media -- Making Your Social Debut -- Defining Social Media Marketing -- Understanding the Benefits of Social Media -- Casting a wide net to catch your target market -- Branding -- Building relationships -- Improving business processes -- Improving search engine rankings -- Selling in the social media marketplace -- Finding alternative advertising opportunities -- Understanding the Cons of Social Media -- Integrating Social Media into Your Overall Marketing Effort -- Developing a Strategic Social Media Marketing Plan -- Establishing goals -- Setting quantifiable objectives -- Identifying your target markets -- Estimating costs -- Valuing social media ROI -- Chapter 2 Tallying the Bottom Line -- Preparing to Calculate Return on Investment -- Accounting for Customers Acquired Online -- Comparing the costs of customer acquisition -- One is silver and the other gold -- Establishing Key Performance Indicators for Sales -- Tracking Leads -- Understanding Other Common Business Metrics -- Break-even point -- Profit margin -- Revenue versus profit -- Determining Return on Investment -- Chapter 3 Plotting Your Social Media Marketing Strategy -- Locating Your Target Market Online -- Segmenting Your B2C Market -- Demographics -- Geographic location -- Purchasing behavior in different life stages -- Psychographics or lifestyle -- Affinity groups -- Researching B2B Markets -- Conducting Other Types of Market Research Online -- Identifying influencers -- Understanding why people use social media services -- Setting Up Your Social Media Marketing Plan -- Chapter 4 Managing Your Cybersocial Campaign…”

“…As scheduling of shifts is an important factor in reducing fatigue and accident rates, users will learn the benefits of more frequent staff rotation and how to implement an ideal scheduling plan. The book goes beyond API RP 755, offering more detailed understanding of why certain measures for managing fatigue are beneficial to a company, including examples of how theory can be put into practice. …”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Getting Started with Photoshop Elements 2019 -- Chapter 1 Getting Started with Image Editing -- Getting Familiar with the New Home Screen -- Launching the Photo Editor -- Making Basic Edits in Quick Mode -- Sharing a Photo -- Retracing Your Steps -- Using the History panel -- Reverting to the last save -- Getting a Helping Hand -- Saving Files with Purpose -- Using the Save/Save As dialog box -- Saving files for the web -- Chapter 2 Taking Pictures -- Understanding the Importance of Lighting -- Identifying the Different Kinds of Photography -- Focusing on the Phases of Photography -- Setting up -- Shooting the picture -- Processing your images -- Choosing Your Camera Equipment -- DSLR cameras -- Mirrorless cameras -- Point-and-shoot cameras -- Cellphone cameras -- Working with Color Profile Equipment -- Getting Familiar with Indoor Lighting Equipment -- Inexpensive lighting equipment -- Professional lighting equipment -- Working with Common Lighting Patterns -- Split lighting -- Loop lighting -- Broad lighting -- Short lighting -- Butterfly lighting -- Rembrandt lighting -- Reflecting the Light -- Working with Flash -- Understanding flash units and equipment -- Using flash as a fill light -- Chapter 3 Basic Image-Editing Concepts -- Grappling with the Ubiquitous Pixels -- Understanding resolution -- Understanding image dimensions -- The Art of Resampling -- Changing image size and resolution -- Choosing a Resolution for Print or Onscreen -- Working with File Formats -- JPEG (*.JPG, *.JPEG, *.JPE) -- PNG (*.PNG) -- TIFF (*.TIF, *.TIFF) -- Getting Familiar with Color -- Getting Color Right -- Color the easy way -- Calibrating your monitor -- Choosing a color workspace…”

“…Packed with step-by-step instructions, video tutorials for over 40 chapters, and coverage of little-known techniques, this book takes you from novice to power user with clear instruction that goes beyond the basics. Fundamental techniques are detailed with real-world examples for hands-on learning, and the companion website provides tutorial files for all exercises. …”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Book 1 Installing and Setting Up Windows Server 2019 -- Chapter 1 An Overview of Windows Server 2019 -- Extra! …”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Introduction -- About This Book -- Foolish Assumptions -- How This Book Is Organized -- Icons Used In This Book -- Beyond The Book -- Where To Go From Here -- Part 1: Optimizing Your Data Science Investment -- Chapter 1: Framing Data Science Strategy -- Establishing the Data Science Narrative -- Capture -- Maintain -- Process -- Analyze -- Communicate -- Actuate -- Sorting Out the Concept of a Data-driven Organization -- Approaching data-driven -- Being data obsessed -- Sorting Out the Concept of Machine Learning -- Defining and Scoping a Data Science Strategy -- Objectives -- Approach -- Choices -- Data -- Legal -- Ethics -- Competence -- Infrastructure -- Governance and security -- Commercial/business models -- Measurements -- Chapter 2: Considering the Inherent Complexity in Data Science -- Diagnosing Complexity in Data Science -- Recognizing Complexity as a Potential -- Enrolling in Data Science Pitfalls 101 -- Believing that all data is needed -- Thinking that investing in a data lake will solve all your problems -- Focusing on AI when analytics is enough -- Believing in the 1-tool approach -- Investing only in certain areas -- Leveraging the infrastructure for reporting rather than exploration -- Underestimating the need for skilled data scientists -- `Navigating the Complexity -- Chapter 3: Dealing with Difficult Challenges -- Getting Data from There to Here -- Handling dependencies on data owned by others -- Managing data transfer and computation across-country borders -- Managing Data Consistency Across the Data Science Environment -- Securing Explainability in AI -- Dealing with the Difference between Machine Learning and Traditional Software Programming -- Managing the Rapid AI Technology Evolution and Lack of Standardization…”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part I Fathoming the Fundamentals of Electronics -- Chapter 1 Introducing You to Electronics -- Just What Is Electronics? …”

Tabla de Contenidos: “…. -- 2.4 How can critical reflection empower students to move beyond direct service to other forms of civic and political engagement? …”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About this Book -- Obligatory Typographical Conventions Section -- Check Your Security Settings -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part I Getting Started with Excel VBA Programming -- Chapter 1 What Is VBA? …”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- 1 Cybersecurity Basics -- Chapter 1 What Exactly Is Cybersecurity? …”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Getting Started with Microsoft Azure -- Chapter 1 Introducing Microsoft Azure -- What Is Cloud Computing? …”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Been to Any Good Meetings or Events Lately? …”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Commodities: Just the Facts -- Chapter 1 Investors, Start Your Engines! …”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Getting Started with GitHub.com -- Chapter 1 Understanding the Git in GitHub -- Introducing GitHub -- Understanding Version Control -- Git Version Control -- Try simple Git on the terminal -- Git branching by collaborator -- Git branching by feature -- Git branching for experimentation -- Git's Place on GitHub -- Signing Up for GitHub.com -- Personalizing Your GitHub.com Account -- Account -- Appearance -- Accessibility -- Notifications -- Billing and plans -- Emails -- Passwords and authentication -- SSH and GPG keys -- Organizations -- Moderation -- Blocked users -- Interaction limits -- Code review limits -- Repositories -- Packages -- GitHub Copilot -- Pages -- Saved replies -- Code security and analysis -- Applications -- Scheduled reminders -- Security log -- Sponsorship log -- Developer settings -- Discovering Helpful Resources -- Chapter 2 Setting Up Your Collaborative Coding Environment -- Exploring GitHub.com -- Understanding Your Profile -- Getting to Know GitHub Desktop -- Setting Up GitHub Desktop -- Introducing Visual Studio Code -- Part 2 Starting Your First Solo Project -- Chapter 3 Introducing GitHub Repositories -- Setting Up a Repository -- Exploring Your Repository -- Top information -- Tabs -- Code tab -- Modifying README.md -- Merging a Pull Request -- Using Issues and Project Boards -- Creating a project board and an issue -- Closing an issue -- Chapter 4 Setting Up a GitHub Website Repo -- Introducing GitHub Pages -- Turning a Project Repo into a Website -- Setting Up a Personal Website Repo -- Creating Issues for Your Website -- Setting Up Your Local Environment -- Cloning a repo in GitHub Desktop -- Touring GitHub Desktop…”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This All-in-One -- Book 1: Introducing R -- Book 2: Describing Data -- Book 3: Analyzing Data -- Book 4: Learning from Data -- Book 5: Harnessing R: Some Projects to Keep You Busy -- What You Can Safely Skip -- Foolish Assumptions -- Icons Used in This Book -- Beyond This Book -- Where to Go from Here -- 1 Introducing R -- Chapter 1 R: What It Does and How It Does It -- The Statistical (and Related) Ideas You Just Have to Know -- Samples and populations -- Variables: Dependent and independent -- Types of data -- A little probability -- Inferential statistics: Testing hypotheses -- Null and alternative hypotheses -- Two types of error -- Getting R -- Getting RStudio -- A Session with R -- The working directory -- Getting started -- R Functions -- User-Defined Functions -- Comments -- R Structures -- Vectors -- Numerical vectors -- Matrices -- Lists -- Data frames -- for Loops and if Statements -- Chapter 2 Working with Packages, Importing, and Exporting -- Installing Packages -- Examining Data -- Heads and tails -- Missing data -- Subsets -- R Formulas -- More Packages -- Exploring the tidyverse -- Importing and Exporting -- Spreadsheets -- CSV files -- Text files -- 2 Describing Data -- Chapter 1 Getting Graphic -- Finding Patterns -- Graphing a distribution -- Bar-hopping -- Slicing the pie -- The plot of scatter -- Of boxes and whiskers -- Doing the Basics: Base R Graphics, That Is -- Histograms -- Graph features -- Bar plots -- Pie graphs -- Dot charts -- Bar plots revisited -- Scatter plots -- A plot twist -- Scatter plot matrix -- Box plots -- Kicking It Up a Notch to ggplot2 -- Histograms -- Bar plots -- Dot charts -- Bar plots re-revisited -- Scatter plots -- About that plot twist . . . -- Scatter plot matrix -- Box plots -- Putting a Bow On It…”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- 1 Getting to Know Your Apple Watch -- Chapter 1 Buying Your Apple Watch -- Discover the Newest Apple Watch Models and watchOS 9 -- Choose the Right Apple Watch for You -- Understand What You Need to Use Your Apple Watch -- Find Out Where to Buy Your Apple Watch -- See What's in the Box -- Take a First Look at Apple Watch -- Get Further Help for Your Apple Watch -- Chapter 2 Setting Up -- Set Up a New Apple Watch -- Put on your Apple Watch -- Turn on and pair your Watch -- Navigating your Apple Watch -- Keep Your Apple Watch Running -- Charge your Apple Watch -- Keep tabs on the battery power -- What to do when the battery power is low -- Optimize battery charging -- Connecting Apple Watch to Wi-Fi -- Connect Bluetooth Devices to Apple Watch -- Pair a Bluetooth device -- Select an audio output source -- Meet the Apple Watch App -- The My Watch tab -- Change or add Watches -- Manage your watch faces -- Customize device settings -- Customize app settings -- Add more apps -- The Face Gallery tab -- The Discover tab -- Wake Up and Turn Off Apple Watch -- Wake up, Apple Watch! …”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Understanding the Fundamentals of Costs -- Chapter 1 So You Want to Know about Cost Accounting -- Comparing Accounting Methods -- Considering your shareholders -- Mulling over creditors -- Addressing concerns of regulators -- Using management accounting -- Fitting in cost accounting -- Using Cost Accounting to Your Advantage -- Starting with cost-benefit analysis -- Planning your work: Budgeting -- Controlling your costs -- Setting a price -- Improving going forward -- Chapter 2 Brushing Up on Cost Accounting Basics -- Understanding the Big Four Terms -- Comparing direct and indirect costs -- Mulling over fixed and variable costs -- Fitting the costs together -- Covering Costs in Different Industries -- Reviewing manufacturing costs -- Considering costs for retailers -- Adding up costs for e-commerce firms -- Finding costs most companies incur -- Why Are You Spending? …”

Tabla de Contenidos: “…-- Conversions: Determining the Value of Your Clicks -- Targeting Beyond Search -- How PPC Fits into Your Company -- Digital Advertising Strategy and Planning -- Setting and Managing Goals -- Conversion Tracking -- Bidding Methods -- Researching and Creating Ad Groups -- Creating Compelling Ads -- PPC Targeting Options -- Creating Your First PPC Account -- PPC Analysis and Reporting -- Monitoring Your Data -- Testing Ads and Landing Pages -- Reporting -- Predefined Reports -- Summary -- Chapter 4 Search Engine Optimization -- Defining Search Engine Optimization -- The Value of SEO -- How Search Engines Work -- SEO Is Not an Exact Science -- SEO's Three Primary Areas -- Keyword Research: How Do You Describe a Need? …”

“…Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. …”

Tabla de Contenidos: “…. -- How it works... -- See also -- Beyond buttons: using advanced pickers -- Getting ready -- How to do it... -- How it works... -- Applying groups of styles using ViewModifier -- Getting ready -- How to do it... -- How it works... -- See also -- Separating presentation from content with ViewBuilder -- Getting ready -- How to do it... -- How it works... -- See also -- Simple graphics using SF Symbols -- Getting ready -- How to do it... -- How it works... -- See also -- Integrating UIKit into SwiftUI: the best of both worlds -- Getting ready -- How to do it... -- How it works... -- See also -- Adding SwiftUI to a legacy UIKit app -- Getting ready -- How to do it... -- How it works... -- Exploring more views and controls -- Getting ready -- How to do it... -- How it works... -- Chapter 2: Displaying Scrollable Content with Lists and Scroll Views -- Technical requirements -- Using scroll views -- Getting ready -- How to do it... -- How it works... -- See also -- Creating a list of static items -- Getting ready -- How to do it... -- How it works... -- Using custom rows in a list -- Getting ready -- How to do it... -- How it works... -- Adding rows to a list -- Getting ready -- How to do it... -- How it works... -- Deleting rows from a list -- Getting ready -- How to do it... -- How it works... -- There's more... -- Creating an editable List view -- Getting ready -- How to do it... -- How it works...…”