Tabla de Contenidos: “…Cover -- Title -- Table of Contents -- Introduction -- How To Use This Book -- Pronunciation Guide -- Languages Table of Contents -- English Terms -- A -- ACCORDION FOLD -- ALIASING, ANTI-ALIASING -- ALIGNMENT -- ALL CAPS -- ANALOGOUS COLORS -- ANIMATION -- APOSTROPHE -- AQUEOUS COATING -- ART DECO -- ART NOUVEAU -- ARTS AND CRAFTS -- ASCENDER -- ASYMMETRY -- B -- BACK MATTER -- BALANCE -- BARREL FOLD -- BASELINE -- BAUHAUS -- BÉZIER CURVE -- BINDING -- BITMAP -- BLACKLETTER -- BLEED -- BODY COPY -- BOLD/BOLDFACE -- BORDER -- BRANDING -- BRIGHTNESS -- BULLET -- C -- CALIPER -- CALLIGRAPHY -- CALLOUT -- CAP HEIGHT -- CAPTION -- CASE BINDING -- CENTERED TYPE/TEXT -- CHANNELS -- CHROMA -- CLIP ART -- CMYK -- COATED PAPER -- COLLAGE -- COLOR -- COLOR CORRECTION -- COLOR-MATCHING SYSTEM -- COLOR MODEL -- COLOR PALETTE -- COLOR SPACE -- COLOR WHEEL -- COLUMN -- COMPLEMENTARY COLORS -- COMPOSITE -- COMPOSITION -- CONDENSED TYPE -- CONSTRUCTIVISM -- CONTRAST -- COPYFITTING -- COUNTER -- CROP -- CUBISM -- D -- DADA -- DE STIJL -- DEBOSS -- DESCENDER -- DIE CUT -- DINGBATS -- DISPLAY TYPE -- DITHER -- DROP CAPITAL/CAP -- DUOTONE -- E -- EGYPTIAN -- ELLIPSIS -- EM -- EM DASH -- EM SPACE -- EMBOSS -- EN -- EN DASH -- EN SPACE -- END MATTER -- EXPERT SET -- EYE FLOW -- F -- FACING PAGES -- FIGURE-GROUND -- FLUSH-LEFT/FLUSH-RIGHT -- FOCAL POINT -- FOIL STAMPING -- FONT -- FOR POSITION ONLY (FPO) -- FORM-COUNTERFORM -- FOUR-COLOR PROCESS -- FRONT MATTER -- FUTURISM -- G -- GALLEY PROOF -- GRADIENT -- GRAYSCALE -- GREEKING -- GRID -- GUTTER -- H -- H&amp -- J -- HALFTONE -- HANGING PUNCTUATION -- HEADING -- HEADLINE -- HIERARCHY -- HUE -- HYPHEN -- HYPHENATION -- I -- ICON -- IDENTITY -- IMPOSITION -- INDENT -- INITIAL CAPITAL/CAP -- INTERACTION DESIGN -- ITALIC -- J -- JUSTIFIED TYPE/TEXT -- K -- KERNING -- KISS DIE CUT -- L -- LASER CUT -- LAYER -- LAYOUT…”

“…A year before his death, B.F. Skinner wrote that ""There are two unavoidable gaps in any behavioral account: one between the stimulating action of the environment and the response of the organism and one between consequences and the resulting change in behavior. …”

“…Die Ergebnisse lassen sich z.B. auf Instagram oder YouTube bewundern, wo viele Hobbyfilmer ihre Werke mit einer aktiven Community teilen. …”