Tabla de Contenidos: “…Suivi des questions soulevées lors des consultations de juin 2001 avec les PCN -- a) Examen par les PCN de l'activité des entreprises multinationales au Myanmar -- b) Cohérence des politiques et liens -- Tableau 1. …”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Book 1 The Social Media Mix -- Chapter 1 Making the Business Case for Social Media -- Making Your Social Debut -- Defining Social Media Marketing -- Understanding the Benefits of Social Media -- Casting a wide net to catch your target market -- Branding -- Building relationships -- Improving business processes -- Improving search engine rankings -- Selling in the social media marketplace -- Finding alternative advertising opportunities -- Understanding the Cons of Social Media -- Integrating Social Media into Your Overall Marketing Effort -- Developing a Strategic Social Media Marketing Plan -- Establishing goals -- Setting quantifiable objectives -- Identifying your target markets -- Estimating costs -- Valuing social media ROI -- Chapter 2 Tallying the Bottom Line -- Preparing to Calculate Return on Investment -- Accounting for Customers Acquired Online -- Comparing the costs of customer acquisition -- One is silver and the other gold -- Establishing Key Performance Indicators for Sales -- Tracking Leads -- Understanding Other Common Business Metrics -- Break-even point -- Profit margin -- Revenue versus profit -- Determining Return on Investment -- Chapter 3 Plotting Your Social Media Marketing Strategy -- Locating Your Target Market Online -- Segmenting Your B2C Market -- Demographics -- Geographic location -- Purchasing behavior in different life stages -- Psychographics or lifestyle -- Affinity groups -- Researching B2B Markets -- Conducting Other Types of Market Research Online -- Identifying influencers -- Understanding why people use social media services -- Setting Up Your Social Media Marketing Plan -- Chapter 4 Managing Your Cybersocial Campaign…”

Tabla de Contenidos: “…Organizational chart and roles -- Practice 49: Defining the roles &amp -- responsibilities for a marketing function -- Practice 50: Scaling the right marketing roles at the right time -- Marketing basics -- Practice 51: Establishing a single source of truth for key marketing and growth KPIs -- Practice 52: Bridging the gap between marketing quants and creative brains -- Practice 53: Equipping your teams with the right marketing and growth tools -- Practice 54: Finding your product-channel fit quickly and maintaining it -- Organic and viral marketing -- Practice 55: Leveraging the power of organic conversions to drive down customer acquisition costs -- Practice 56: Getting your PR machine up with trust -- Paid online marketing -- Practice 57: Harnessing the six key hacks for buying online ads efficiently -- Offline marketing -- Practice 58: Leveraging the power of offline marketing in the digital age -- Monetization -- Practice 59: Nailing your monetization strategy to drive revenue -- Growth hacking -- Practice 60: Establishing cross-functional growth hacking teams for activation, retention and monetization -- 8 B2B Sales Excellence: Creating brand advocates &amp -- pipelines full of sales opportunities -- OKRs -- Practice 61: Establishing the right sales OKRs -- Organizational chart and roles -- Practice 62: Defining the roles &amp -- responsibilities for a sales function -- Practice 63: Scaling the right sales roles at the right time -- Sales playing field -- Practice 64: Exploiting the right niches -- Sales basics -- Practice 65: Creating a commission plan that fits your growth stage -- Practice 66: Enabling your sales teams with the right sales tech stack -- Practice 67: Attracting and hiring a world-class sales team -- Practice 68: Training and coaching a "challenger" sales team -- Practice 69: Getting your basic sales pitch in place…”

Versión digital – Biblioteca Navarra Digital

Acceso restringido UPSA

“…Participaron en el estudio 15 futbolistas (edad = 16 ± 2,26 años; peso = 60,68 kg ± 6,25 kg; altura = 164,01 ± 7,27 cm), pertenecientes al club C.D Salamanca UDS Femenino “B”. Tras la intervención, el grupo experimental mejoró de forma significativa (p < 0,05) en los test de salto vertical, en los test H3J y en el test de potencia de golpeo. …”
Clic para texto completo. Acceso abierto