Tabla de Contenidos: “…The logic of cross-cultural research -- The research question -- Theories and hypotheses -- The art of measurement -- Minimizing error -- Sampling -- Coding data -- The basics of statistical analysis -- Reliability -- Introducing multivariate analysis -- Summing up…”

Tabla de Contenidos: “…Meerman's account of the invention of the art at Harleim, and its progress to Mentz -- Appendix to the second essay…”

Tabla de Contenidos: “…Fantasyland in revolt -- Wartime experiments -- Industrial films -- Columbia Pictures presents -- Modern art triumphant -- The red menace -- Mr. Magoo: blindness and insight -- Television and advertising -- An Arabian goodnight -- After the fall…”