Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Brief Contents -- Contents -- Preface -- Chapter 1 Introduction -- 1.1 Microeconomics: The Allocation of Scarce Resources -- Trade-Offs -- Who Makes the Decisions -- How Prices Determine Allocations -- APPLICATION Twinkie Tax -- 1.2 Models -- APPLICATION Income Threshold Model and China -- Simplifications by Assumption -- Testing Theories -- Maximizing Subject to Constraints -- Positive Versus Normative -- 1.3 Uses of Microeconomic Models -- Summary -- Chapter 2 Supply and Demand -- CHALLENGE Quantities and Prices of Genetically Modified Foods -- 2.1 Demand -- The Demand Function -- Summing Demand Functions -- APPLICATION Aggregating Corn Demand Curves -- 2.2 Supply -- The Supply Function -- Summing Supply Functions -- How Government Import Policies Affect Supply Curves -- 2.3 Market Equilibrium -- Finding the Market Equilibrium -- Forces That Drive a Market to Equilibrium -- 2.4 Shocking the Equilibrium: Comparative Statics -- Comparative Statics with Discrete (Relatively Large) Changes -- APPLICATION Occupational Licensing -- Comparative Statics with Small Changes -- Solved Problem 2.1 -- Why the Shapes of Demand and Supply Curves Matter -- 2.5 Elasticities -- Demand Elasticity -- Solved Problem 2.2 -- APPLICATION The Demand Elasticities for Google Play and Apple Apps -- Solved Problem 2.3 -- Supply Elasticity -- Solved Problem 2.4 -- Long Run Versus Short Run -- APPLICATION Oil Drilling in the Arctic National Wildlife Refuge -- Solved Problem 2.5 -- 2.6 Effects of a Sales Tax -- Equilibrium Effects of a Specific Tax -- The Same Equilibrium No Matter Who Is Taxed -- Who Pays the Tax? …”

Tabla de Contenidos: “…-- Recognizing disabled options -- Navigating submenus -- Under the Apple menu tree -- Using keyboard-shortcut commands -- Chapter 3 What's Up, Dock? …”

Tabla de Contenidos: “…-- Chapter 9 Going Global: ETFs without Borders -- The Ups and Downs of Different Markets around the World -- Low correlation is the name of the game -- Remember what happened to Japan -- Finding Your Best Mix of Domestic and International -- Why putting three-quarters of your portfolio in foreign stocks is too much -- Why putting one-quarter of your portfolio in foreign stocks is insufficient -- Why ETFs are a great tool for international investing -- Not All Foreign Nations - or Stocks - Are Created Equal -- Choosing the Best International ETFs for Your Portfolio -- A number of brands to choose from -- All the world's your apple: ETFs that cover the planet -- Developed-market ETFs: From the North Sea to the Land of the Rising Sun -- Emerging-market stock ETFs - Well, we hope that they're emerging -- Adding value to your international portfolio -- Small-cap international: Yes, you want it -- Chapter 10 Sector Investing: ETFs According to Industry -- Selecting Stocks by Sector, not Style -- Speculating on the Next Hot Industry…”

Tabla de Contenidos: “…The Rise of Data Targeting and Analytical Tools -- What's a Disruptive Content -- Listening to Your Audience, Being Aware of What's In -- The Power of Search -- Chapter Nine: B2B Content Marketing -- Content that Gives Real Customers -- Proper Positioning and Messaging -- On the Effectiveness of Podcasts -- Repurposing Content -- Chapter Ten: Using Gated Content for Leads -- Ensuring Consistency of Voice -- It's All About Advertising -- Gated Versus Ungated Content -- Role Models to Look Upon -- Chapter Eleven: Leverage Online Events -- Tapping Technology -- Gamification of Online Events -- Replicating Traditional Trade Shows Online -- Creating an Environment That Doesn't Aim for Perfection -- Maximising LinkedIn -- Chapter Twelve: Virtual Events Online Forever -- How to Create an Event Using Swapcard -- Virtual Events Are Here to Stay, Literally -- Lower Cost, but Greater Return -- Chapter Thirteen: Your Own TV Station -- Creating Her Network -- Democratising Communication Through Technology -- Growing the Organic Way -- Opportunities to Earn -- Changing Trends -- Chapter Fourteen: Case: Joking Apart, Amazon Ranking -- The School of Hard Knock Knocks -- What Made Morry Pick Apple TV -- Chapter Fifteen: Case: Punk Rock Live -- Filming Music Videos -- The Birth of "New York Hardcore Chronicles Live" -- Using Hashtags, Ensuring Brand Continuity -- More Than the Sum of All Parts -- Building His Network -- Part Five: Know -- Chapter One: Introduction -- Chapter Two: Second Golden Martech Age -- Agility and Low-CostDevelopment -- The "Second Golden Age of Martech" -- Five Things Every Business Should Have When Going Online -- AI and Budget for the Small Business Owner -- Chapter Three: Choosing the Right Martech -- The 30-Minute Rule -- Trends Your Business Might Not Want to Miss Out -- What About the Data? …”

Tabla de Contenidos: “…-- Ron's words -- Set etiquette -- Being a professional crew member -- Being professional when you're boss -- Location etiquette: getting along with locals -- Some thoughts on equipment -- Last thoughts and parting advice -- Ron Dexter's suggested book and source list -- Finally - your new career -- 2 Essential equipment -- Apple boxes -- Baby plates -- Bar clamp adapter pin -- Basso block -- Bazooka -- Bead board holder -- Big Ben clamp -- Branch holder -- C-clamp branch holder -- Tree branch holder -- Cable crossovers -- C-clamps -- Camera wedge -- Cardellini clamp -- Chain vise grips -- Clipboard -- Condor bracket -- Cribbing -- Crowder hanger/no nail hanger -- Cucoloris -- Cup blocks -- Dots and fingers -- Drop ceiling scissor clamp/cable holder -- Drop-down, 45-degree angle -- Empty frames -- Flag box/scrim box -- Flags and cutters -- Cutters…”

Tabla de Contenidos: “…. -- Initiatives to Strengthen Project Management Capacity at Hitachi -- References -- 3.5 Farm Credit Mid-America Best Practices -- Farm Credit Mid-America Introduction -- Farm Credit Mid-America's Starting Point -- Adopting Project Management Best Practices -- References -- 3.6 NCS Integrated Delivery Methods (IDM) &amp -- Project Management Method (PMM) -- NCS Integrated Delivery Methods (IDM) -- NCS Project Management Method (PMM) -- Change Control Process -- 3.7 Managing Change Within Research and Development at Business Area Networks, Ericsson -- About Ericsson -- 3.8 Intel Corporation and "Map Days" -- 3.9 Apple Computer and Cell Phones -- 3.10 The Light at the End of the Tunnel -- 3.11 Managing Assumptions -- 3.12 Project Governance -- 3.13 Seven Fallacies That Delay Project Management Maturity -- 3.14 Motorola -- 3.15 Texas Instruments -- 3.16 Naviair: On Time-On Budget -- How to Make Big and Complex Programs a Success -- Organize and Report -- Communicate Everywhere -- Summary -- 3.17 Avalon Power and Light -- 3.18 Roadway Express -- 3.19 Kombs Engineering -- 3.20 Williams Machine Tool Company -- 4 Project Management Methodologies -- 4.0 Introduction -- 4.1 Excellence Defined -- 4.2 Recognizing the Need for Methodology Development -- Organizing -- Planning -- Managing -- 4.3 Enterprise Project Management Methodologies -- Light Methodologies -- Heavy Methodologies…”

Tabla de Contenidos: “…-- Before You Master -- The Master Track Is for Mastering Tracks -- Applying presets and effects to the master track -- Using presets -- Tweaking effects -- Tweaking master EQ -- Tweaking master echo and master reverb -- Tweaking the compressor and other master effects -- Setting the master volume -- One More Thing Before You Call It "Done" -- Part 4 Making Music with Your iDevice -- Chapter 12 Getting Started -- Global Settings -- Allowing GarageBand access -- Global GarageBand preferences -- Project-Specific GarageBand Settings -- Metronome and count-in -- Tempo, time, and key -- Tempo -- Time and key -- Other settings -- The Control Bar -- Sharing Projects with a Mac (and Vice Versa) -- Chapter 13 Making Music with Live Loops -- Loop Basics -- Find more loops -- More about loops -- Grokking the loop grid -- Working with Loops -- Adding Apple loops to cells -- Finding a loop you love -- Listening to loops…”