“…hoher Praxisbezug- Fallbeispiele, Mustervorlagen, Checklisten- Interviews mit Service Level Managern (u.a. Coca Cola, American Express, Continental, Novartis, Vodafone)- Autor ist in der ITSM-Community als SLM-Spezialist sehr bekannt…”

Tabla de Contenidos: “…-- Shareholders: ownership -- Directors: monitoring -- Management: performance -- International governance -- Case studies: corporations in crisis: General Motors ; American Express ; Time Warner ; Sears, Roebuck & Co. ; Armand Hammer and Occidental Petroleum ; Polaroid ; Carter Hawley Hale ; Eastman Kodak ; Waste Management Corp. ; Stone & Webster ; Mirror Group/Trinity Mirror ; Adelphia ; Arthur Andersen ; Tyco ; WorldCom…”

Tabla de Contenidos: “…The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions…”

“…He addresses more than 120 events annually for corporate clients such as McDonald's, Microsoft, and American Express. In this latest book, Keith explains that the core of success is the need for people to connect. …”

“…He has served as “change doctor” for clients that include non-profit enterprises, government agencies and administrations, and Fortune 500 companies in an array of industries such as Abbott Laboratories, PepsiCo, American Express, Catholic Healthcare West, JPMorgan Chase, and the U.S. …”
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“…With great case studies from American Express, LinkedIn, CrossFit, Salesforce.com, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue…”

“…Matt has developed and led product management and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. …”

“…Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. …”

“…This book features over 60 detailed examples of A/B tests run by 20 companies, including: Adobe, American Express, Comcast, Electronic Arts, Facebook, Foursquare, Google, IBM, LinkedIn, Marriott, Obama for America, Saks Fifth Avenue, T-Mobile, and The Washington Post. …”

“…In its first ten years of life, under Mark Payne, Cofounder, President, and Head of Idea Development, Fahrenheit 212 has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Starbucks, Mattel, Citibank, P&G, American Express, GE, and Goldman Sachs. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. …”

“…Brands featured include: Abbey National, adidas, American Express, BBC, Birds Eye, CNN, Coca Cola, Compuserve, Dr Martens, Dulux, Duracell, easyjet, Ericsson, Ford, Gillette, Haagen Dazs, Heinz, HMV, Interflora, Kellogg's Cornflakes, Kit-Kat, Kwik-Fit, L'Oreal, lastminute.com, levi's, Marks & Spencer, Martini, Mars,McDonalds, Nike, Nokia, Olympus Oxo, One 2 One, Pepsi, Sainsbury's, Sega, Smirnoff, Tate & Lyle, The Sun, Timberland, Virgin, Vodafone…”

Tabla de Contenidos: “…AF Steelcase ; AIMC ; Air Liquide ; Alta Gestión ; American Express ; ASISA ; AT Kearney ; AVE ; AVIS ; Banco Urquijo ; Bassat Ogilvy ; BBVA ; British Airways ; Cofares ; Coleman Schmidlin & Partners ; Conqueror ; Construcciones San Martín ; Correos ; El Sol ; ESIC ; Euro RSCG Partners ; Fagor ; Garrigues ; Gas Natural ; IBM ; Intel ; Irizar ; J.A. …”

“…He has been developing internet applications since 1995, for clients including Major League Baseball, Morgan Stanley, ESPN, American Express, Harley Davidson and many more. He's authored a dozen books on various internet technologies, and is a frequent speaker at conferences around the world. …”

“…The chief data officer for Goldman Sachs, a cofounder of the blockchain computing platform Ethereum, Google Cloud's chief decision scientist, an expert in brain-based human-machine interfaces, and dozens of senior-level data engineers from companies like American Express, Netflix, Uber, Cloudera, Amazon Web Services, and Intel; these are just a few of the 300+ experts in data science, data technology, and data-driven business strategy who spoke at the Strata Data Conference New York 2018. …”

“…An insider's account of the management principles driving one of the world's most innovative companies Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Based on ten years of research inside Samsung and interviews with 80 of Samsung's top executives, The Samsung Way tells the compelling story of how Samsung has grafted Western business practices onto its essentially Japanese system, combining its low-cost manufacturing prowess with an ability to bring high-quality, high-margin branded products swiftly to market. …”

“…If you accept, process, transmit, or store payment card data branded by Visa, MasterCard, American Express, Discover, or JCB (or their affiliates and partners), you must comply with this lengthy standard.Personal data theft is at the top of the list of likely cybercrimes that modern-day corporations must defend against. …”

“…Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach--including Coca-Cola, Nike, Microsoft, American Express and others--open the next chapter of marketing...as experiential brands. …”

“…Drawing from the author’s experiences at American Express and Disney, the book is structured in five parts and includes a case study from the healthcare industry. …”

Tabla de Contenidos: “…Machine generated contents note: Acknowledgments About the Author Introduction Part 1--AI Trailblazers Chapter 1 Alibaba Chapter 2 Alphabet / Google Chapter 3 Amazon Chapter 4 Apple Chapter 5 Baidu Chapter 6 Facebook Chapter 7 IBM Chapter 8 JD.com Chapter 9 Microsoft Chapter 10 Tencent Part 2--Retail, consumer goods and food & beverage companies Chapter 11 Burberry Chapter 12 Coca Cola Chapter 13 Dominos Chapter 14 Kimberly Clark Chapter 15 McDonalds Chapter 16 Samsung Chapter 17 Starbucks Chapter 18 Stichfix Chapter 19 Unilever Chapter 20 Walmart Part 3--Media, entertainment and telecom companies Chapter 21 Disney Chapter 22 Instagram Chapter 23 LinkedIn Chapter 24 Netflix Chapter 25 Press Association Chapter 26 Spotify Chapter 27 Telefonica Chapter 28 Twitter Chapter 29 Verizon Chapter 30 Viacom Part 4 - Services, financial and healthcare companies Chapter 31 American Express Chapter 32 Elsevier Chapter 33 Entrupy Chapter 34 Experian Chapter 35 Harley Davidson Chapter 36 Hopper Chapter 37 Infervision Chapter 38 Mastercard Chapter 39 Salesforce Chapter 40 Uber Part 5--Manufacturing, automotive, aerospace and industry 4.0 companies Chapter 41 BMW Chapter 42 GE Chapter 43 John Deere Chapter 44 Kone Chapter 45 Mercedes Benz Chapter 46 NASA Chapter 47 Shell Chapter 48 Siemens Chapter 49 Tesla Chapter 50 Volvo Part 6--Final Words and AI Challenges Chapter 51 Final Words and AI Challenges Index…”