“…--Nick Saban, Former Head Coach, LSU, National Football Champions; current Head Coach, University of Alabama Crimson Tide "If I had one choice for someone to work with my firm, I would pick Kevin Elko. …”

Tabla de Contenidos: “…Nick Saban, "The Process," Alabama Crimson Tide -- P.J. Fleck, "Row the Boat," Minnesota Golden Gophers -- Much More Than a Clever Mantra -- Create Your Own Cultural Purpose Statement -- Action Steps for Leaders -- Chapter 7 Winning Hearts and Minds for Impactful Culture-Building -- Top-Down Directed, but Bottom-Up Created -- A Collaborative, Multifaceted Approach -- Step #1: Identification: Identify Problem Areas of the Existing Culture -- Step #2: Engagement: Involve Every Manager in the Company -- Step #3: Transformation: Turn Values into Specific Daily Behaviors -- Step #4: Managerial Development: Conduct Company-Wide Manager Meetings -- Driving Cultural Meaning and Impact -- Action Plan for Leaders -- Chapter 8 The Culture Implementation Playbook -- Imagine This Scenario -- Common Culture Implementation Pain Points -- Six Implementation Pain Points -- A Playbook for Driving Transformation at Scale -- Culture Implementation Playbook -- Action#1: Drive Alignment Forward -- Action #2: Behavioral Manifesto -- Action#3: Communication Strategy -- Action #4: Culture Rollout Roadmap -- Moving with Urgency and Adaptability -- Culture Implementation Playbook Action Steps -- Chapter 9 Be Fanatical About Sustained Impact -- Framework for Driving Culture Sustainability -- Five-Step Fanatical Framework -- Step #1: Fanatical Continuous Attention, Development, Nurturing -- Step #2: Fanatical Consistency and Alignment -- Step #3: Fanatical Focus on the Vital Few -- Step #4: Fanatical Follow-Through -- Step #5: Fanatical About Making the Business Case -- Full System Embedment for Sustained Impact -- Strategy #1: Rigorous Training and Reinforcement -- Strategy #2: Cultural Impact Committee -- Strategy #3: Define and Prioritize the Cultural Imperatives -- Strategy #4: Handbook of Cultural Guidelines -- Strategy #5: Ignite and Inspire Your Teams…”