“…A chronicle which provides a rare window into the international perception of the Iraq War, courtesy of Al Jazeera, the Arab world's most popular news outlet. …”

“…Pese a sus reducidas dimensiones y su escasa población, la dinastía Al Thani ha logrado convertir a Qatar en un actor clave en la región de Oriente Medio gracias a una política exterior dinámica y basada en el empleo del soft power: la puesta en marcha de la cadena panárabe Al Jazeera, la mediación en conflictos regionales o el patrocinio de grupos islamistas reformistas. …”

“…Drawing on his own story of lessons learned in spinning up the adoption of ServiceNow throughout the Al Jazeera Media Network, application architect Gabriele Kahlout shows IT service managers how to launch automated ServiceNow ticketing tools in seamless integration with their organization's existing email and Active Directory. …”

Tabla de Contenidos: “…Machine generated contents note: Foreword Preface Introduction Part I Discovering the Arab World Chapter 1 Drinking Red Bull in Dahiye The Arab market is vibrant and globally interconnected Arab consumers control more spending power than you think The shadow economy Shades of India and China Arab wealth beyond the crude oil Arab wealth beyond the abaya Household spending in the Arab World Consumer brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The global emergence of Arab brands A worldwide hub: The Arab world is globally connected The Arab world is neither CNN's nor Al Jazeera's Chapter 2 The Diversity of the Arab World No harm in haram Not all the consumers in Arab countries are Arab The diversity of Arab consumers Segmenting the Arab consumer markets Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia and the GCC Think regional, act local Chapter 3 Islam Matters: How the Five Pillars of Islam impact consumers in the Arab World The difference between culture and religion Why shahada matters Why salah matters Why sawm matters Why zakat matters Why hajj and umrah matter Islam in the everyday Part II Tapping the well of Arab consumers Chapter 4 The shabab: tapping the Arab youth market The shabab demographic dividend The shabab crave the best brands, wherever they come from The shabab generation is molding the consumer market The shabab generation is changing the Arab workforce The shabab and education The shabab and marriage Chapter 5 Tapping the Arab Middle Class The rise of the middle class is changing the Arab consumer markets Identifying the Arab middle class Tapping into Arabia Two Tapping into Arab consumer power at all levels Urbanization, modern trade and Arabia Two Arabia Two and the balance between tradition and modernity Chapter 6 Tapping into the Arab women market Arab women have money to spend Educated women are reshaping the Arab market The Arab woman as a consumer Inside and outside: The dual identities of Arab women Tapping into the Arab beauty market The Arab woman as wife and mother The veil doesn't hide the Arab woman's mind Arab women as business leaders Arab women are reshaping the region on their own terms Chapter 7 Tapping into the Arab technology market The spread of Internet use opens up new paths to consumers The rise of social media Tapping into Arab e-commerce Using technology to recapture a Golden Age On the go: The market for mobile phones Building the high-tech industry in Jordan The technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising in the Arab world Arab cinema and film Dancing in the desert: Music in the Arab world Art in the Arab world Books and bookstores The birth of an Arab superhero Chapter 9 Tapping into the Arab diaspora Linking the diaspora to the Arab world Remittances constitute a critical piece of many Arab economies Tapping into the Arab diaspora The Arab diaspora has made a name for itself Tapping into opportunities around the world You can go home again The diaspora is bringing different worlds together Part III Conclusion Rebranding the Arab World Yalla Arabia! …”

Tabla de Contenidos: “…Un punto de inflexión: Al Jazeera; 8.3. La aproximación indirecta a los medios; 9. …”

Tabla de Contenidos: “…Workneh -- Piecemeal pedagogies - reflecting on the nature, context and impact of journalism training and education in Malawi and Zambia / Suzanne Temwa Gondwe Harris, Chanda Mfula, Chikumbutso Manthalu -- Teaching investigative journalism in a transnational university in China / Diana Garrisi and Jiahui Huang -- Constraints on journalistic practices in the Arab world Post-Arab Spring and post-Covid19 / Sahar Khamis -- News journalism as a civil norm builder in post-conflict settings : the example of the Daily Nation and The Standard news reporting after the Kenyan election violence 2007/2008 / Stephanie Pukallus and Gemma Horton -- Journalism 2.0, news practices and culture in Nigeria : a critical examination of Nigeria television authority and Nigeria Info FM / Ufuoma Akpojivi -- Against xtractivisim? Al Jazeera English coverage of Latin America / arcela Pizarro -- Cracking in the wall : alternative journalism in Turkey / Bora Ataman & Barış Çoban -- Contemporary Indian journalism : digital Response to traditional challenges / Uma Shankar Pandey -- The day when maids went to Disney : journalism and neoliberalism in Brazil J / José Cláudio Castanheira Melina Santos Afonso de Albuquerque -- Contemporary critiques of Nigerian journalism / Adeyanju Apejoye -- Journalistic practices in conflict reporting in the Middle East / Claudia Kozman -- Capitalising the social media : exploring branding of Indonesian journalists on Instagram / IIndra Prawira and Regita Anggraini Ekaputri -- Journalism as a springboard for collaboration between scholars in the Global North and South / Summer Harlow and Ingrid Bachmann -- Collaboration in journalist education : Finding multiple perspectives through global journalism and local practices / Kristin Skare Orgeret -- Ethnic journalism in Russia : theoretical approaches for potential / Global Collaboration Anna Gladkova, & Elena Vartanova -- The challenge of disinformation in the Portuguese-speaking African countries' journalism / Susana Salgado and Nuno Andrade Ferreira -- Central and Eastern Europe in Journalism Studies : the three-faced disadvantage of underrepresentation, isolation, and Westernization / Gergő HÁLÓ and Márton Demeter -- Ontologies of journalism : conceptualizing objectivity and emotions in India and the United Kingdom / Antje Glück -- Iaspora journalism as a platform for collaboration between the North and South / Ola Ogunyemi -- Storytelling in the age of data : data journalism in Hong Kong / Roselyn Du -- Media capture : the conceptual challenges for studying journalism in transitional democracies / Mireya Márquez-Ramírez -- Women journalist's in Mexico : "nobody told us that they would kill us, but neither did they tell them they would not silence us" / Yennué Zárate Valderrama -- Unveiling the master signifier in media ethics transgressions in South Africa / Glenda Daniels -- De-westernising photojournalism : from photojournalism of the Global South to photojournalism in the Global South / Saumava Mitra and Brenda Witherspoon -- Evolving journalism practices in the Global South - convergence, continuities, & disjuncture / Cleophas T. …”

“…Es va fer una anàlisi del contingut i el discurs per als comptes de xarxes socials de 120 publicacions de Facebook de 3 influents, 90 articles d'opinió de tres llocs web de notícies diferents, 45 informes de notícies del canal Al-Jazeera i 15 episodis de programes entrevistes de 5 canals diferents. …”
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