Tabla de Contenidos: “…HAPKIDO POLICIAL -- EL AIKIDO EN LAS FUERZAS DE SEGURIDAD -- PRINCIPALES SISTEMAS DEFENSIVOS UTILIZADOS (...) -- EL COMIENZO DE LOS EQUIPOS ESPECIALES -- LA PREPARACIÓN DE LOS EQUIPOS ESPECIALES -- EL PRIMER EQUIPO DE RESCATE -- LO QUE HEMOS APRENDIDO -- TEST -- SOLUCIONARIOS -- SOLUCIONARIOS TEST -- ANEXOS -- GLOSARIO -- BIBLIOGRAFÍA…”

“…Además incorpora los métodos más novedosos y de reconocida eficacia, con especial atención al mindfulness y a las sugerentes líneas marcadas por el aikido en su aplicación al diálogo entre los implicados. …”

Tabla de Contenidos: “…Ideation: generating new ideas -- Integration: building business model consistency -- Implementation: test and optimise -- 3 Managing change -- Drive change -- Define a plan of action -- Define structures and goals -- Build capabilities -- PART TWO 55+ winning business models -- and what they can do for you -- 1 Add-On -- 2 Affiliation -- 3 Aikido -- 4 Auction -- 5 Barter -- 6 Cash Machine -- 7 Cross-Selling -- 8 Crowdfunding -- 9 Crowdsourcing -- 10 Customer Loyalty -- 11 Digitalisation -- 12 Direct Selling -- 13 E-commerce -- 14 Experience Selling -- 15 Flat Rate -- 16 Fractional Ownership…”

Tabla de Contenidos: “….); En defensa de la oscuridad; La narración de historias y el lenguaje metafórico; Moldear las ensoñaciones por medio del lenguaje; Historias indirectas; Palabras que transforman el paisaje mental interno (...); Magia verbal; Aikido verbal y empañamiento…”

Tabla de Contenidos: “…-- Sequence DESIGN-Howto Build and Architect Conversions -- Comms and Heuristics -- Heuristics (Mental Shortcuts) Examples: -- Hyper-Personalization Theory -- Cold-Calling Mastery -- Handling Objections -- Tailored Voicemails and Video Drops -- Interactive Video Prospecting -- Visual Prospecting-Venns -- Contact Marketing -- Political Selling -- Qualification Frameworks -- The Anchor -- Higher-RiskOutreach Methods -- Chapter 23 Methods for Sophisticated Outreach -- Inherent Power Dynamics -- Sophisticated Call Anatomy -- Alphas and Betas -- Powershifting-Social Aikido/Social Tai-chi -- Mastering Political Factors -- Symptoms versus Problems -- Breaking the Fourth Wall -- Mindset -- Advanced Phone Strategies -- Voicemails -- Generic Is the Enemy of Effective Event Follow-Up -- Whom to Call -- Trade Secrets -- Self-Actualized Prospects -- Section 3 Customer-Led Everything -- Chapter 24 Customer-Led Acquisition/Activation -- Customer-Led Growth and Selling -- Chapter 25 Customer-Led Engagement -- Chapter 26 Customer-Led Retention/Expansion -- Section 4 Lessons from 100 GTM Events x 100 GTM Leaders…”

“…Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them Integrate social media, content, and email to optimize the entire prospecting process Make every sales call count with behaviorally targeted email prospecting Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns Save money by rightsizing production quality to each marketing requirement Rapidly create keyword-rich text content, and use it widely to promote self-qualification Create webinars and tutorials more easily and painlessly than you ever thought possible Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content Learn how to apply Aikido Selling Techniques to close self-educated buyers…”