Tabla de Contenidos: “…Cover; Title; Copyright; Contents; Foreword; Author's Preface; Acknowledgments; 1 You Are Selling More Than Just Features and Benefits; The Neuroscience of Selling: It's All About Us; The Deceptive Lure of Features and Benefits; Buyers Buy Outcomes; 2 The Line That Splits the Two Parts of a Sale; Business Acumen: Knowing What Makes a Company Tick; Understand a Company's Network of Concerns; Target Two Outcomes for a Sales Process That Works; The Split: Selling Above and Below the Line; Uncover the Buyer's Multiple Personalities; Focus on Two Value Propositions; 3 Selling Below the Line…”

Materias:

“…Rising above the gathering storm, revisited…”

“…Percentage of Adults Who Scored at Level 3 or Above in Document Literacy…”
Acceso restringido, con credenciales UPSA

“…Percentage of Adults Who Scored at Level 3 or Above in Document Literacy…”
Acceso restringido, con credenciales UPSA

“…Jesus above all…”
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