Fitxa a l'IFMUC
Original manuscrit
Original manuscrit

“…You'll also learn advanced techniques for B2C, B2B, and mobile marketing, as well as how to track and evaluate your SEO results. …”

“…It covers various aspects of online commercial relationships, including B2C, B2B, and C2C models, and discusses the benefits and challenges of conducting business electronically. …”
Acceso con credenciales UPSA

Tabla de Contenidos: “…-- Digital Players Conquer and Disrupt All Industries -- Digitization Is Relevant for All Industries-Only Scale and Speed Will Vary -- New Business Models Follow a Classic Pattern -- Consumer Behavior Has Dramatically Changed in Recent Years -- 1.2 Established Market Definitions Don't Apply Anymore -- Innovations Arise at Industry Boundaries -- Blurring Boundaries between B2B and B2C: B2B Becomes B2B2C -- Managing Channel Conflicts -- Software and Analytics Competencies Becoming Increasingly Important -- The Battle for Digital Talent -- 1.3 The Pace of Change Is Increasing Exponentially -- Progress and Moore's Law -- 1.4 Those Who Turn a Blind Eye to Digital Risk Failure and Extinction -- 2 Digitization Requires Fundamental Renewal: Digital@Scale -- 2.1 Why? …”

“…It contains a wide range of portal technologies that help you develop and maintain B2C, B2B, and B2E portals. WebSphere Portal provides considerable flexibility in addressing dynamic changes in marketplace conditions through advanced integration, Web services, and collaboration technology. …”