“…How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. …”

“…What makes us happy, optimistic and motivated…”

Tabla de Contenidos: “…economy -- Using the right maps -- Seeing the future in the present -- Toward a global brain -- Learning from Lyft and Uber -- There isn't just one future -- Platform thinking -- Networks and the nature of the firm -- Thinking in promises -- Government as a platform -- A world ruled by algorithms -- Managing a workforce of djinns -- "A hot temper leaps o'er a cold decree" -- Media in the age of algorithms -- Our Skynet moment -- It's up to us -- Rewriting the rules -- Supermoney -- We don't have to run out of jobs -- Don't replace people, augment them -- Work on stuff that matters…”

Tabla de Contenidos: “…What search will see -- How search will act -- What search will do -- What search will be -- What search will bring us -- What holds search back : the technology -- What holds search back : the business -- A time to believe…”

Tabla de Contenidos: “…Intro -- FrontMatter -- Reviewers -- Preface -- Contents -- Boxes, Figures, and Table -- Summary -- 1 Introduction -- 2 Legal, Social, and Ethical Considerations -- 3 Determining the Necessity of Laboratory Dogs in Biomedical Research Funded by or Conducted at the U.S. Department of Veterans Affairs -- 4 Alternatives to the Use of Laboratory Dogs -- 5 Care and Welfare of Laboratory Dogs Used in Biomedical Research Funded by or Conducted at the U.S. …”

“…Though the book focuses on the U.S., most of the obstacles pertain elsewhere as well. …”

“…Though the book focuses on the U.S., most of the obstacles pertain elsewhere as well. …”

“…In the late nineteenth century, American teachers descended on the Philippines, which had been newly purchased by the U.S. at the end of the Spanish-American War. Motivated by President McKinley’s project of “benevolent assimilation,” they established a school system that centered on English language and American literature to advance the superiority of the Anglo-Saxon tradition, which was held up as justification for the U.S.’s civilizing mission and offered as a promise of moral uplift and political advancement. …”

“…The US commitment to stability-both domestically and abroad-has been a consistent feature in the way Washington, DC carries out international relations. …”

“…Staging U.S. intracultural theater…”