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3Published 2011Table of Contents: “…What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps…”
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12Published 2013Biblioteca de la Universidad Pontificia de Salamanca (Other Sources: Universidad Loyola - Universidad Loyola Granada)Book
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16Published 2017Table of Contents: “…PR2020: a media toolkit -- Tell me a story: the importance of engagement -- Crafting the news: artful persuasion -- Blow up the Internet -- Massaging the message -- Power to the people: giving your brand a personality -- Cause is the new celebrity: doing good to do well -- Going global -- Go big and stay home: global versus hyperlocal -- The new relations in public relations -- The rules of regulation -- Keep calm and manage on: crisis management -- Measurement: as simple as three letters? …”
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17Published 2023“…A handbook for pushing the limits of PR to inventing things, rather than only promoting them. …”
Nonmusical Recording -
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19Published 2018“…The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. …”
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