Tabla de Contenidos: “…Frontmatter 1 Inhalt 5 Vor der Reise: Das Denken der »Ei(ge)nen Welt« 9 1. Etappe: Unterwegs zu einem ANDEREN Denken 27 2. …”

Tabla de Contenidos: “…Part 1: The reverse innovation challenge ; The future is far from home ; The five paths of reverse innovation ; Changing the mind-set ; Changing the management model -- Part 2: Reverse innovation in action ; Logitech, and the mouse that roared ; Procter & Gamble, innovating the "un-P & G" way ; EMC Corporation, planting seeds ; Deer & Company plows under the past ; How Harman changed its engineering culture ; GE healthcare in the heart of India ; PepsiCo's brand-new bag ; Partners in health's radical model for care ; A call to action…”