“…Here leading scholars-including Adam Grant, author of the bestselling Give and Take; positive organizational scholarship movement cofounders Kim Cameron and Robert Quinn; and thirteen more-describe how this is being done at companies such as Wells Fargo, Ford, Kelly Services, Burt's Bees, Connecticut's Griffin Hospital, the Michigan-based Zingerman's Community of Businesses, and many others. …”

Tabla de Contenidos: “…Shareen Hertel (University of Connecticut), 'Mobilizing Empathy for a Truly Cosmopolitan Human Rights.' ; 3. …”

Tabla de Contenidos: “…-- CHAPTER ONE: The Making of a Creative Brand Warrior -- CHAPTER TWO: The Two Mega-Categories of Global Branding -- CHAPTER THREE: The Three-Pound Universe -- PROFILE: Sooshin Choi, Professor and Head of Industrial Design at the College of Design, Art and Planning (DAAP), University of Cincinnati -- PROFILE: Gerry Postlethwaite, Former Principle at Cato Johnson and Former Y&amp -- R Board Director -- CHAPTER FOUR: The Power of Myths and Archetypes -- PROFILE: Virginie Dercourt, Professor/Lecturer of Multicultural Branding Issues -- CHAPTER FIVE: Twelve Key Determinants to Creating Successful Brands -- 1 HISTORY: The Impersonal Determinant -- PROFILE: Michael Graves, AFIA, Principal of Michael Graves &amp -- Associates and Michael Graves Design Group in Princeton, New Jersey -- PROFILE: Jerry Kuyper, principal of Jerry Kuyper Partners in Westport, Connecticut -- PROFILE: Edward Ney, President and Chairman Emeritus of Young &amp -- Rubicam Advertising, New York, New York -- 2 LOGOS: It's Often the Little Things that Count -- PROFILE: Sirkka Richert, Principal of Designsyndicate, London and Brunei -- 3 BRANDS, BRANDING: Identity Is Equity -- PROFILE: James Tappan, Former President of Procter &amp -- Gamble in Mexico and United Kingdom and Former President European Operations of General Foods -- PROFILE: Lori Kapner, Principal of Kapner Consulting in Scarsdale, New York -- 4 LONGING AND BELONGING: Unattainable Wants, Irresistible Needs -- PROFILE: Katie Warner, Principal of Studio Three Creative in London, England -- 5 ALCHEMY AND MAGIC: Making Life Worthwhile, Wishing Upon a Star -- PROFILE: Kenneth Nisch, Chairman of JGA in Southfield, Michigan -- 6 GLOBALIZATION: The Ultimate War Game…”

Tabla de Contenidos: “…Los resultados; Noreste; Connecticut; Maine; New Jersey; New York; Sur; Florida; Delaware; North Carolina; Texas; Virginia; Medio Oeste; Ohio; Minnesota; Wisconsin; North Dakota; Oeste; Arizona; California; New México; Nevada; II. …”

Tabla de Contenidos: “…Conté: Foreword by Frei Otto, p. 4 ; Introduction By Matilda McQuaid, p. 6 ; Engineering and Architecture: Building the Japan Pavilion by Shigeru Ban, p. 8 ; Paper, p. 12 ; Library of the Poet, (Zushi, Kanagawa, Japan, 1991), p. 16 ; Paper House (Lake Yamanaka, Yamanashi, Japan, 1995), p. 22 ; Paper emergency shelters for Unhcr (Byumba Refugee Camp, Rawanda, 1995-99), p. 28 ; Paper Log House (Nagara Kobe, Japan, 1995; Kaynasly, Turkey, 2000; Bbuj, India, 2001), p. 34 ; Paper Church (Nagata, Kobe, Japan, 1995), p. 42 ; Paper Dome (Masuda, Gifu, Japan, 1998), p. 48 ; Nemunoki Children’s Art Museum (Kakegawa, Shizuoka, Japan, 1999), p. 54 ; Japan Pavilion, Expo 2000 (Hannover, Germany, 2000), p. 60 ; Paper Arch, The Museum of the Modern Art (New York, New York, United States, 2000), p. 68 ; Boathouse, Centre d’interpretation du canal de Bourgogne (Pouilly-en-Auxois, France, projected 2004), p. 72 ; Paper material test, p. 74 ; Wood, p. 88 ; GC Osaka Building (Chuo, Osaka, Japan, 2000), p. 92 ; Imai Hospital Daycare Center (Odare, Akita, Japan, 2001), p.98 ; Atsushi Imai Memorial Gymnasium (Odate, Akita, Japan, 2002), p. 104 ; Wickerwork House (Chino, Nagano, Japan, 2002), p.112 ; Wood material test, p. 114 ; Bamboo, p. 128 ; Bamboo furniture House (Great Wall at Shui Guan, China, 2002), p.132 ; Schwartz Residence (Sharon, Connecticut, United States, designed 2001), p. 138 ; Bamboo Grid Shell Structure (Houston, Texas, 2002; and St. …”

Tabla de Contenidos: “…Glasgow, UK, 1999, Gross Max, p. 192 ; Congressional Medal Of Honor Memorial, Indianapolis, USA, 1999, Ninebark, p. 198 ; Moylan School Playground, Hartford. Connecticut, USA, 1997, Mikyoung Kim, p. 204 ; Promenade Piantee, Viaduc des Arts, Paris, France, 1988-96, Jacques Vergely, Philippe Mathieux, Patrick Berger, p. 210 ; Haas Promenade, Jerusalem, Israel, 2000, Lawrence Halprin with Shiomo Aronson, p. 216 ; Public Spaces at the Olympic Park, Homebush, Sydney, Australia, 2000, George Hargreaves Associates, p. 222 ; Gateshead Millennium Bridge, Gateshead, UK, 1999, Wilkinson Eyre, p. 228 ; Bibliography, p. 234 ; Index, p. 236 ; Acknowledgements, p. 238.…”