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  1. 1
    Representation of the elderly in advertising : crisis or inconsequence?
    por Greco, Alan J.
    Publicado 1988
    Libro
  2. 2
    The portrayal of older Americans in television commercials
    por Swayne, Linda E.
    Publicado 1987
    Libro
  3. 3
    Social effects of mass media advertising on the elderly
    por Smith, Ruth Belk
    Publicado 1982
    Libro
  4. 4
    Social effects of advertising and personal communication on the elderly consumer
    por Smith, Ruth Belk
    Publicado 1987
    Libro
  5. 5
    Examining the media habits of the affluent elderly
    por Burnett, John, 1944-
    Publicado 1991
    Libro
  6. 6
    The use of role modeling in targeting advertising to grandparents
    por Walker, Mary M.
    Publicado 1992
    Libro
  7. 7
    Effects of advertising on the elderly consumer : an investigation of social breakdown theory
    por Smith, Ruth Belk
    Publicado 1984
    Libro
  8. 8
    Some advertising influences on the elderly consumer : implications for theoretical consideration
    por Smith, Ruth Belk
    Publicado 1986
    Libro
  9. 9
    Some advertising effects on the elderly consumer
    por Moschis, George P.
    Publicado 1982
    Libro
  10. 10
    The representation of older people in advertisements
    por Carrigan, Marylyn
    Publicado 1999
    Libro
  11. 11
    A socialization perspective on selected consumer characteristics of the elderly
    por Smith, Ruth Belk
    Publicado 1985
    Libro
  12. 12
    Portrayals of older adults in modern maturity advertisements
    por Baker, Judith A.
    Publicado 1994
    Libro
  13. 13
    Stereotypes of the elderly in magazine advertisements 1956-1996
    Publicado 1999
    Libro

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