The fast path to corporate growth leveraging knowledge and technologies to new market applications
| Formato: | Libro electrónico |
|---|---|
| Idioma: | Inglés |
| Materias: | |
| Acceso en línea: | Acceso con credenciales UPSA |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=901268 |
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Tabla de Contenidos:
- IBM rises from the ashes
- A framework for action
- Segmenting markets for growth
- Understanding user needs
- Creating design concepts, prototyping, and validating design choices
- How Honda innovates
- Product line and platform development
- Honda's Element comes to life
- Business model innovation
- New brand and product line development at Mars
- Making the business case
- Executive decision making
- Leading teams to growth.
