Audience research methodologies between innovation and consolidation
| Formato: | Libro electrónico |
|---|---|
| Idioma: | Inglés |
| Publicado: |
New York ; London :
Routledge
2014.
|
| Colección: | Routledge studies in European communication research and education ;
2 |
| Materias: | |
| Acceso en línea: | Acceso restringido con credenciales, usuarios UPSA |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=738949 |
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Tabla de Contenidos:
- Audience conceiving among journalists : integrating social-organizational analysis and cultural analysis through ethnography / Igor Vobic
- Audience research methods : facing the challenges of transforming audiences / Miguel Vicente-Mariño
- Triangulation as a way to validate and deepen the knowledge about user behavior : a comparison between questionnaires, diaries and traffic measurements / Olle Findahl, Christina Lagerstedt and Andreas Aurelius
- Participatory design as an innovative approach to research on young audiences / Christine W. Wijnen and Sascha Trützsch
- Researching audience participation in museums : a multi-method and multi-site interventionist approach / Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas
- Researching ethnic minority groups as audiences : implementing culturally appropriate research strategies / Marta Cola and Manuel Mauri Brusa
- Exploring the potential of creative research for the study of imagined audiences : a case study of Estonian students' sketches on the typical Facebook users / Andra Siibak and Maria Murumaa-Mengel
- Analyzing online social networks from a user perspective : a quantitative-qualitative framework / Jakob Linaa Jensen and Anne Scott Sørenson
- Virtual shadowing, online ethnographies and social networking studies / Nicoletta Vittadini and Francesca Pasquali
- Digging the Web : promises and challenges of using Web 2.0 tools for audience research / Matthias R. Hastall and Freya Sukalla
- Twitter and social TV : microblogging as a new approach to audience research / Klaus Bredl, Christine Ketzer, Julia Hünniger and Jane Fleischer
- An evaluation of the potential of Web 2.0 APIs for social research / Cedric Courtois and Peter Mechant
- Audiences, audiences everywhere : measured, interpreted and imagined / Klaus Bruhn Jensen.
