Writing health communication an evidence-based guide

Detalles Bibliográficos
Formato: Libro electrónico
Idioma:Inglés
Materias:
Acceso en línea:Acceso restringido con credenciales, usuarios UPSA
Ver en Biblioteca de la Universidad Pontificia de Salamanca:https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=738134
Solicitar por préstamo interbibliotecario: Correo | Formulario
Tabla de Contenidos:
  • Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham
  • Designing easy-to-read text / James Hartley
  • Making written materials easy to understand / Marieke Kools
  • Making written materials easy to use / Marieke Kools
  • Using graphics effectively in text / Patricia Wright
  • Developing evidence-based content for health promotion materials / Charles Abraham
  • Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham
  • Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok
  • Message framing / Marieke Q. Werrij ... [et al.]
  • Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema
  • Conclusions and recommendations / Charles Abraham and Marieke Kools.