Subliminal persuasion influence & marketing secrets they don't want you to know
| Format: | eBook |
|---|---|
| Language: | Inglés |
| Subjects: | |
| Online Access: | Acceso restringido con credenciales, usuarios UPSA |
| See on Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=734078 |
Table of Contents:
- Creating message contagion
- Leverage applied propaganda
- Position and package your legend
- Control the emotion and the content
- Get a real endorsement
- Understand beliefs and true believers
- Harness the power of the people's media
- Deliver the experience
- The subliminal power of words
- Creating a cult following
- Seduction.
