The marketing matrix how the corporation gets its power-- and how we can reclaim it
| Formato: | Libro electrónico |
|---|---|
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
2013.
|
| Materias: | |
| Acceso en línea: | Acceso restringido con credenciales, usuarios UPSA |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=728245 |
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Correo
| Formulario
Tabla de Contenidos:
- Out of control
- The soft power of corporate marketing
- The customer always comes second
- A tyranny of choice
- Not exactly lying
- Suffer the little children
- Digital redemption?
- A very mixed blessing
- Marketing to power
- Solutions
- In search of solutions
- Power to the people
- Marketing as if people mattered.
