Branding in governance and public management
| Formato: | Libro electrónico |
|---|---|
| Idioma: | Inglés |
| Colección: | Routledge critical studies in public management ;
8. |
| Materias: | |
| Acceso en línea: | Acceso restringido con credenciales, usuarios UPSA |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=727071 |
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Tabla de Contenidos:
- The rise of branding in governance processes
- The many faces of branding: definitions, functions, and forms
- Branding to influence perceptions about policy problems and solutions
- Branding to activate, motivate, and bind stakeholders in governance processes
- Brands and the media: communicating with the outside world
- Branding as governance strategy
- Risks and limits of branding
- Brands and governance: towards interactive forms of branding.
