The contrarian effect why it pays (big) to take typical sales advice and do the opposite
| Formato: | Libro electrónico |
|---|---|
| Idioma: | Inglés |
| Materias: | |
| Acceso en línea: | Acceso restringido con credenciales, usuarios UPSA |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=726229 |
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Correo
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Tabla de Contenidos:
- From the Old World to the New
- Typical tactics are out of sync with the market
- Typical tactics are focused on the wrong person
- Typical tactics damage relationships and long-term potential
- Typical tactical harm reputations and create unintended consequences
- Contrarian primer
- Pendulum swing.
