The aging consumer perspectives from psychology and economics
| Formato: | Libro electrónico |
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| Idioma: | Inglés |
| Colección: | Marketing and consumer psychology series.
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| Materias: | |
| Acceso en línea: | Acceso restringido con credenciales, usuarios UPSA |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=723027 |
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Tabla de Contenidos:
- Cognitive psychology and neuroscience of aging / Angela H. Gutchess
- Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder
- Socioemotional selectivity theory : implications for consumer research / Aimee Drolet, Loraine Lau-Gesk, Patti Williams and Hyewook Genevieve Jeong
- Aging-related changes in decision making / Ellen Peters
- Do workers prepare rationally for retirement? / Gary Burtless
- New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle and Melayne M. McInnes
- The ageing consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould
- Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole
- Impact of age on brand choice / Raphaëlle Lambert-Pandraud and Gilles Laurent
- Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz
- Age-branding / Harry R. Moody and Sanjay Sood
- Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion and Ryan Yordon.
