The business of champagne a delicate balance
"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights...
| Formato: | Libro electrónico |
|---|---|
| Idioma: | Inglés |
| Publicado: |
New York ; London :
Routledge
2012.
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| Colección: | Routledge studies of gastronomy, food and drink
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| Materias: | |
| Acceso en línea: | Acceso restringido con credenciales, usuarios UPSA |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=721449 |
Solicitar por préstamo interbibliotecario:
Correo
| Formulario
Tabla de Contenidos:
- pt. 1. Context
- pt. 2. The place and the land
- pt. 3. Creating the myth and selling the wine
- pt. 4. Managing the industry
- pt. 5. Reflecting on champagne.
