Introduction to communication studies

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'S...

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Bibliographic Details
Format: eBook
Language:Inglés
Published: London [Eng.] : Routledge 2011.
Edition:Third edition
Series:Routledge classics.
Subjects:
Online Access:Acceso restringido con credenciales, usuarios UPSA
See on Biblioteca de la Universidad Pontificia de Salamanca:https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=720758
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Table of Contents:
  • 1. Communication theory
  • 2. Other models
  • 3. Communication, meaning, and signs
  • 4. Codes
  • 5. Signification
  • 6. Semiotic methods and applications
  • 7. Structuralist theory and applications
  • 8. Empirical methods
  • 9. Ideology and meanings.