Marketing a critical introduction
| Formato: | Libro electrónico |
|---|---|
| Idioma: | Inglés |
| Publicado: |
Los Angeles ; London :
SAGE
2009.
|
| Materias: | |
| Acceso en línea: | Acceso restringido con credenciales, usuarios UPSA |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=719571 |
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Correo
| Formulario
Tabla de Contenidos:
- 1. Marketing studies : the critical standpoint
- 2. The origins and institutions of marketing studies
- 3. Marketing studies and managerial ideology
- 4. The marketing mix and the challenge of cultural branding
- 5. The strategy discourse and marketing studies
- 6. Research, theory and resistance in marketing studies
- 7. The 'real world' of marketing as literary construction
- 8. Consumer rationality, critical theory and ethics : three issues for a critical marketing studies.
