The brand gym a practical workout to gain and retain brand leadership
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Work...
| Formato: | Libro electrónico |
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| Idioma: | Inglés |
| Edición: | 2nd ed |
| Materias: | |
| Acceso en línea: | Acceso restringido con credenciales, usuarios UPSA |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=719117 |
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| Sumario: | "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- |
|---|---|
| Notas: | Autor/es: Taylor, David, Autor/es: Nichols, David, |
| Descripción Física: | 1 recurso en línea xiv, 239 p. : ill |
| ISBN: | 9780470665046 |
| Acceso: | Acceso restringido con credenciales, usuarios UPSA |
