Bollywood and globalization the global power of popular Hindi cinema

"The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. A...

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Detalles Bibliográficos
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : Routledge 2013.
Colección:Routledge contemporary South Asia series ; 63
Materias:
Acceso en línea:Acceso restringido con credenciales, usuarios UPSA
Ver en Biblioteca de la Universidad Pontificia de Salamanca:https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=718305
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Tabla de Contenidos:
  • pt. I. Transcultural contexts and soft power
  • pt. II. Cinematic content and soft power
  • pt. III. Cinematic soft power and audiences.