Beyond bullet points
"Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson sho...
Otros Autores: | |
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Formato: | Libro |
Idioma: | Inglés |
Publicado: |
Estados Unidos :
Pearson Education, Inc
[2018]
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Edición: | 4th edition |
Materias: | |
Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=484337 |
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Tabla de Contenidos:
- A theater of persuasion
- Busting the top 3 myths about PowerPoint
- The 5 principles and 10 building blocks of persuasive visual storytelling
- Crafting your story structure
- Anchoring your story in your audience's minds
- Thinking like a storyboard
- The magic of sketching your graphics first
- Getting graphics, quick and easy
- Delivering your visual story
- Present this, not that
- BBP guidelines
- Starting your challenge and desire headlines
- Starting your map headlines.