Beyond bullet points

"Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson sho...

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Detalles Bibliográficos
Otros Autores: Atkinson, Cliff, author (author)
Formato: Libro
Idioma:Inglés
Publicado: Estados Unidos : Pearson Education, Inc [2018]
Edición:4th edition
Materias:
Ver en Biblioteca de la Universidad Pontificia de Salamanca:https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=484337
Solicitar por préstamo interbibliotecario: Correo | Formulario
Tabla de Contenidos:
  • A theater of persuasion
  • Busting the top 3 myths about PowerPoint
  • The 5 principles and 10 building blocks of persuasive visual storytelling
  • Crafting your story structure
  • Anchoring your story in your audience's minds
  • Thinking like a storyboard
  • The magic of sketching your graphics first
  • Getting graphics, quick and easy
  • Delivering your visual story
  • Present this, not that
  • BBP guidelines
  • Starting your challenge and desire headlines
  • Starting your map headlines.