This is marketing you can't be seen until you learn to see
"Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to...
| Otros Autores: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
[Londres] :
Penguin Business
2019
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| Materias: | |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=483060 |
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Tabla de Contenidos:
- Not mass, not spam, not shameful
- The marketer learns to see
- Marketing changes people through stories, connections, and experience
- The smallest viable market
- In search of "better"
- Beyond commodities
- The canvas of dreams and desires
- More of the who: Seeking the smallest viable market
- People like us do things like this
- Trust and tension create forward motion
- Status, dominance, and affiliation
- A better business plan
- Semiotics, symbols, and vernacular
- Treat different people differently
- Reaching the right people
- Price is a story
- Permission and remarkability in a virtuous cycle
- Trust is as scarce as attention
- The funnel
- Organizing and leading a tribe
- Some case studies using the method
- Marketing works, and now it's your turn
- Marketing to the most important person
