Social media in the fashion industry : fundamentals strategy and research methods

Social media in the fashion industry fundamentals strategy and research methods

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic a...

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Detalles Bibliográficos
Autor principal: SanMiguel, Patricia (-)
Otros Autores: Nobile, Tekila Harley, Sánchez-Blanco, Cristina, Sabatini, Nadzeya
Formato: Libro electrónico
Idioma:Inglés
Publicado: Abingdon, Oxon New York, NY Routledge, Taylor & Francis Group 2024
Colección:Routledge Studies in the Fashion Industry Series
Materias:
Social media > Management.
Social media > Marketing.
Clothing trade > Marketing.
Médias sociaux > Gestion
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
BUSINESS & ECONOMICS / Industries / Textile Industry
BUSINESS & ECONOMICS / Marketing / Research
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991011628364508016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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