Routledge handbook of political advertising
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge
2017
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991011543714508016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Ample opportunities mostly regulated : political advertising across the world / Christina Holtz-Bacha
- Modern political advertising / Steve Jarding, Steve Bouchard & Justin Hartley Methodological approaches / Michael W. Kearney & Mary C. Banwart
- Gender and political advertising : content and effects / Dianne Bystrom
- Negative advertising / Todd L. Belt
- The effects of political advertising / Travis N. Ridout & Jenny L. Holland
- Political advertising in Argentina / Martín D'Alessandro
- Prime time electoral propaganda : the Brazilian model of free airtime / Alessandra Aldé & Felipe Borba
- Political advertising in Chile : state of play in a period of changes / Alberto Pedro López-Hermida Russo
- The role of political advertising in the Czech Republic / Jan Jirák & Anna Matuková
- Political advertising in France : the story and effects of a slow liberalization / Alexandre Borrell & Jamil Dakhlia
- Does political advertising still have an impact on the outcome of election campaigns' political advertising in Hungary / Jolán Róka
- Political advertising in Italy / Edoardo Novelli
- A string of phenomena : a meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia / Aida Mokhtar
- The lousy avalanche : political advertising in Mexico / Julio Juárez-Gámiz & Marco Arellano-Toledo
- Political advertising in Turkey / Baki Can
- Political advertising in Spain (1977-2015) : from education to indirect effects / Teresa Sádaba & Matias Jove
- The longest running series on television : party political broadcasting in Britain / Simon Cross and Dominic Wring
- Bulgaria : election advertising in mediatized politics / Lilia Raycheva
- Audio-visual political advertising in Finland / Tom Moring
- Media, political advertising and election campaigning in Russia / Sergei A. Samoilenko & Elina Erzikova
- Sweden : ten years with television advertising / Bengt Johansson
- The wild, wild west : political advertising in the United States / Marion Just & Ann Crigler
- Political advertising in Australia : the dominance of television / Rodney Smith & Stephen Mills
- Political advertising in Canada : navigating the waters of free and fair elections / Guy Lachapelle & Tristan Masson
- Political advertising in Colombia : between the narratives of war and peace / Miguel García-Sánchez & Jair Alberto Arciniegas
- A serious matter : political advertising in Germany / Christina Holtz-Bacha
- Japanese political advertising in a changing media and electoral environment / Jinah Lee
- Political advertising in the Netherlands : (still) little ado about (almost) nothing / Rens Vliegenthart & Sanne Kruikemeier
- Towards professionalization and Americanization : audiovisual political advertising in Poland (1989-2015) / Boguslawa Dobek-Ostrowska
- The rise of television advertising in a traditional campaign environment : the case of South Africa / Robert Mattes & Ian Glenn
- Conclusion : democracy and political advertising / Marion Just.
