Data-driven personalization how to use consumer insights to generate customer loyalty
To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of pe...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Kogan Page
[2024]
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| Edición: | First published |
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991011536433208016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
