Cita APA (7a ed.)

Hou, Z. (2024). Data-driven personalization: How to use consumer insights to generate customer loyalty (First published.). Kogan Page.

Cita Chicago Style (17a ed.)

Hou, Zontee. Data-driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty. First published. New York: Kogan Page, 2024.

Cita MLA (9a ed.)

Hou, Zontee. Data-driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty. First published. Kogan Page, 2024.