Digital media and innovation management and design strategies in communication
"This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today's leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed t...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York and London :
Routledge Taylor & Francis Group
2024
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| Edición: | Second edition |
| Colección: | Media management and economics series
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991011513232608016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
