The advertising concept book think now, design later : a complete guide to creative ideas, strategies and campaigns
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
Thames & Hudson
[2014]
|
| Edición: | This revised and expanded second edition first published in 2012 Reprinted 2014 |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991011505734708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Basic tools
- The strategy
- The campaign
- The tagline
- Generating strategies and ideas
- TV
- Ambient
- Interactive
- Copy
- Radio
- Integrated
- Execution
- Presenting and selling your work
- The student book
- Conclusion.
