The voltage effect how to make good ideas great and great ideas scale
"A leading economist answers one of today's trickiest questions: Why do some great ideas make it big while others fail to take off? "Scale" has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share....
| Other Authors: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
Currency
[2022]
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| Edition: | First edition |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991011474035408016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- Introduction
- Dupers and False Positives
- Know Your Audience
- Is It the Chef or the Ingredients?
- Spillovers
- The Cost Trap
- Incentives that Scale
- Revolution on the Margins
- Quitting is for Winners
- Scaling Culture
- Conclusion.
