The new chameleons how to connect with consumers who defy categorization
"Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London, United Kingdom ; New York, NY :
Kogan Page
[2021]
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991011443521808016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
