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Showing a wide range of examples from first-rate designers across the world, this book examines why and how typographic designs work well in a given context. It starts by looking at graphic products in print, on the screen and in the environment and examines the constituting elements, including type...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Amsterdam [Netherlands] :
BIS Publishers
2014
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991011417534608016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction: Culture, communication, typography
- Ways of reading
- Typographic detail
- Design strategies and concepts
- Organising and planning
- Knowing and selecting type
- Type and technology
