Disciplined entrepreneurship 24 steps to a successful startup
Disciplined Entrepreneurship offers a comprehensive, integrated, and proven step-by-step approach to creating innovative, highly succefful products
| Other Authors: | , |
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| Format: | Book |
| Language: | Inglés |
| Published: |
Hoboken, New Jersey :
Wiley
[2013]
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991011415332708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- Six themes of the 24 steps
- Getting started
- Market segmentation
- Select a Beachhead Market
- Build an end user profile
- Calculate the total addressable market (TAM) size for the beachhead market
- Profile the persona for the beachhead market
- Full life cycle use case
- High-level product specification
- Quantify the value proposition
- Identify your next 10 customers
- Define your core
- Chart your competitive position
- Determine the customer's decision-making unit (DMU)
- Map the process to acquire a paying customer
- Calculate the total addressable market size for follow-on markets
- Design a business model
- Set your pricing framework
- Calculate the lifetime value (LTV) of an acquired customer
- Map the sales process to acquire a customer
- Calculate the cost of customer acquisition (COCA)
- Identify key assumptions
- Define the minimum viable business product (MVBP)
- Show that "the dogs will eat the dog food"
- Develop a product plan
- Postlude: a business is more than 24 steps
