For the culture : the power behind what we buy, what we do, and who we want to be

For the culture the power behind what we buy, what we do, and who we want to be

"We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cul...

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Detalles Bibliográficos
Otros Autores: Collins, Marcus, autor (autor)
Formato: Libro
Idioma:Inglés
Publicado: New York : PublicAffairs 2023
Edición:First edition : may 2023
Materias:
Marketing
Conducta.
Cultura > Influencia.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991011284624608016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • Unpacking culture
  • Finding a congregation
  • Preaching the gospel
  • Making meaning
  • Missing the codes
  • The speed of culture
  • The implications of cultural production.

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