Becoming a category of one how extraordinary companies transcend commodity and defy comparison
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Hoboken (New Jersey) :
John Wiley & Sons
2003
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| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010939659708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- We just decided to go
- Know who you are
- Success means you know what used to work
- The commodity trap
- Your brand is everything
- The three rules
- The new customer reality
- Case study : tractor supply company
- The heart of a category of one performer
