Branding unbound : the future of advertising, sales and the brand experience in the wireless age

Branding unbound the future of advertising, sales and the brand experience in the wireless age

Bibliographic Details
Main Author: Mathieson, Rick (-)
Format: Book
Language:Inglés
Published: New York [etc.] : AMACOM 2005
Subjects:
Marketing
Publicidad
Comercio electrónico.
Publicidad y medios de comunicación
Marcas comerciales > Marketing.
Mercancías > Gestión.
Online Access:Sumario
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010939629708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:IX, 244 p. : il. ; 24 cm
Bibliography:Bibliografía (p. [213]-227) e índices
ISBN:9780814472873

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