The handbook of international marketing communications

The handbook of international marketing communications

Bibliographic Details
Other Authors: Monye, Sylvester O., editor literario (editor literario)
Format: Book
Language:Inglés
Published: Oxford, UK ; Malden, MA : Blackwell 1999.
Subjects:
Comunicación en marketing
Marketing internacionalExport marketing.
Marketing
Publicidad
Comunicación internacional
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010920739708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XV, 294 p. ; 25 cm
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9780631209133
9780631200918

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