Building data mining applications for CRM

Bibliographic Details
Main Author:	Berson, Alex (-)
Other Authors:	Smith, Stephen, 1953- coautor (coautor), Thearling, Kurt, coautor
Format:	Book
Language:	Inglés
Published:	New York : McGraw-Hill c2000.
Subjects:	Informática de gestión Toma de decisiones > Sistemas expertos > Informática.
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991010917769708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	xxvii, 510 p. : il. ; 24 cm
Bibliography:	Includes bibliographical references (p. [495]-499) and index.
ISBN:	9780071344449

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