APA (7th ed.) Citation

McDonald, M. (1993). Strategic marketing planning ([1st pub., 1st reprint.].). Kogan Page.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Strategic Marketing Planning. [1st pub., 1st reprint.]. London: Kogan Page, 1993.

MLA (9th ed.) Citation

McDonald, Malcolm. Strategic Marketing Planning. [1st pub., 1st reprint.]. Kogan Page, 1993.

Warning: These citations may not always be 100% accurate.