Marketing de relaciones cómo crear y mantener un vínculo permanente entre la empresa y sus clientes
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Castellano |
| Published: |
Barcelona :
Paidós
1994
|
| Edition: | 1a ed |
| Series: | Paidós empresa ;
26 |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010878609708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | 366 p. : il. ; 22 cm |
|---|---|
| Bibliography: | Bibliografía: p. 351-353 |
| ISBN: | 9788449300035 |
